🍪 Cookie Transparency

Cookie Policy

Learn how TargetUP uses cookies and similar technologies to enhance your browsing experience and deliver better services.

Last Updated: March 10, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply reporting information to website owners.

Cookies set by the website owner (in this case, TargetUP) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable features or functionality to be provided on or through the website, such as advertising, analytics, and interactive content.

2. Types of Cookies We Use

Category Purpose Duration
🔧 Essential Required for basic website functionality including page navigation, secure areas access, and form submissions. The website cannot function properly without these. Session – 1 year
📊 Analytics Help us understand how visitors interact with our website by collecting information anonymously. We use Google Analytics to track page views, session duration, and user flow. Up to 2 years
⚙️ Functional Remember your preferences such as language selection, region, and display settings to provide enhanced, personalized features. Up to 1 year
🎯 Marketing Used to deliver relevant advertisements and track ad campaign performance. These cookies may be set by our advertising partners (Google Ads, Meta Pixel, LinkedIn Insight Tag). Up to 2 years

3. Specific Cookies We Use

  • Google Analytics (_ga, _gid, _gat): Tracks anonymous usage statistics to help us improve our website performance and content.
  • Google Ads (_gcl_au, _gac): Measures the effectiveness of our advertising campaigns and provides conversion tracking.
  • Meta Pixel (_fbp, _fbc): Enables us to measure, optimize, and build audiences for our social media advertising campaigns.
  • LinkedIn Insight Tag (li_sugr, bcookie): Provides campaign reporting and unlocks insights about our website visitors for B2B targeting.
  • WordPress (wordpress_*, wp-settings-*): Essential cookies for website functionality, user sessions, and content management.
  • GDPR Consent (cookie_consent): Stores your cookie preferences to respect your choices across your visits.

4. How to Control Cookies

You have several options to control or limit how cookies are used:

Browser Settings

Most web browsers allow you to manage cookie preferences through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being set. Here are links to manage cookies in popular browsers:

Opt-Out Tools

⚠️ Please Note: Disabling certain cookies may impact the functionality of our website. Essential cookies cannot be disabled as they are necessary for the website to operate.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy. We encourage you to review this page periodically to stay informed about our use of cookies.

6. Contact Us

If you have questions about our use of cookies or other tracking technologies, please contact us:

TargetUP Digital Marketing Agency

📍 Dubai, United Arab Emirates – Business Bay District

📧 info@targetup.co

📞 +971 50 530 4245

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