Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply reporting information to website owners.

Cookies set by the website owner (in this case, TargetUP) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable features or functionality to be provided on or through the website, such as advertising, analytics, and interactive content.

2. Types of Cookies We Use

3. Specific Cookies We Use

• Google Analytics (_ga, _gid, _gat): Tracks anonymous usage statistics to help us improve our website performance and content.
• Google Ads (_gcl_au, _gac): Measures the effectiveness of our advertising campaigns and provides conversion tracking.
• Meta Pixel (_fbp, _fbc): Enables us to measure, optimize, and build audiences for our social media advertising campaigns.
• LinkedIn Insight Tag (li_sugr, bcookie): Provides campaign reporting and unlocks insights about our website visitors for B2B targeting.
• WordPress (wordpress_*, wp-settings-*): Essential cookies for website functionality, user sessions, and content management.
• GDPR Consent (cookie_consent): Stores your cookie preferences to respect your choices across your visits.

4. How to Control Cookies

You have several options to control or limit how cookies are used:

Browser Settings

Most web browsers allow you to manage cookie preferences through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being set. Here are links to manage cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Opt-Out Tools

• Google Analytics Opt-Out Browser Add-on
• Your Online Choices (EU) – Manage advertising cookies from multiple providers.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy. We encourage you to review this page periodically to stay informed about our use of cookies.

6. Contact Us

If you have questions about our use of cookies or other tracking technologies, please contact us: